I learned an important lesson this week and it came in the most unexpected way. My 21 year old daughter and I decided to go to "Ladies Night" at the Firing Range. This event is designed to teach women about gun safety and it provides an opportunity to fire several types of firearms so you can determine the caliber and type that best fits your grip and body frame. During the firing portion of the class we started out shooting a 22 caliber revolver and my daughter barely had the strength to pull the trigger. She had to use two fingers …

Watch this week's video, which I filmed on my recent trip to Germany, to find out what makes your personal brand more like a coconut or a peach and why being one or the other can keep you from achieving from your goals.     Hi, I just arrived in Frankfurt, Germany. I’m here on business and I’m going to have the opportunity to work with a wonderful woman named Katharina. We’re going to take her through my 1-Day Dare to Be Irresistible VIP Branding Experience. We’re going to work together over the next day to unearth …

If you are serious about standing out from the crowd and experiencing greater success, developing your powerful personal brand is essential. But in order to purposefully create your personal brand, you have to know where you’re starting. You already have a personal brand, whether you’ve consciously created it or never even thought twice about it. How people perceive you, the experiences and interactions they’ve had with you, and the expectations they have of you all contribute to your personal brand. What do people see as your strengths? What do they admire about you? On the other hand, …

“You have the potential to create a powerful and clear personal brand message that captivates, fascinates, inspires, influences and engages others to become advocates of who you are and your unique promise of value.” – Lethia Owens In order to remain competitive in today’s job market, you must stand out and effectively communicate the unique value you contribute to your workplace, your clients and your community. In the professional world, out of sight is out of mind. Now, that doesn’t mean that you should start draping yourself over the water cooler so that you’re constantly visible. It is, however, important …